Located in the bustling up-and-coming tech metropolis that is Newport Beach, TruClear Global is a firm specializing in turning real estate into interactive experiences. Almost every surface of the Experience Center doubles as a projection surface, and coupled with various display screens and a video-wall cube, the entire building lights up in ever-shifting colors to immerse viewers in the experience of an advertisement. I had the pleasure of designing the conventional lighting and integration for the Experience Center. Electronic Theatre Controls Mosaic system allows fixture-by-fixture color control, and triggers from the projection network allow interactive advertisements to trigger lighting changes throughout the building. The TruClear Experience Center is a showcase of cutting-edge technologies working together to bring digital media and advertising experiences into the future.